Marketing communication materials can be used to bust sales in more than one ways. These two materials were created to help increase customer’s visits at the store’s basement where an important profit-wise section was located. Due to the design of the store no elevator was or can be installed. The sticker on the left is an horizontal sign, a floor sticker with nonslip film placed on the corridor that leads to the staircase. The yellow-red sticker is a vertical sign; a sticker on a Kappa-mount surface so that store visitors can locate the start of the staircase to the basement from a distance.
These two stickers are examples of extra customized solutions.