The need was the re-branding of the chain of 4 Bakery-Pastry shops in the center of Athens, Greece. The brief was to communicate them as modern in mentality, which at the same time offer products produced in the traditional way, emphasizing the locality of a business established in 1994.
The real challenge was the existing situation. The 4 stores had been renovated in the past, but that renovation was executed without a single concept, thus presented heterogeneity in a variety of aspects. From the marketing messages and the signs to the shelves and the wall colors!
This is an example where the Marketing Communication Materials where used as permanent decoration of the stores to create Branding and promote the Corporate ID. Strataίon also designed the Christmas decoration as well as the Chain’s Christmas Pastry boxes.